A plumber’s guide to a great website
Plumbing services are necessary in our day-to-day lives. Usually, we find ourselves in a situation where we need urgent help from a skilled plumber. A leak, a burst pipe or even a clogged drain can happen when you least expect it. That is why having easy access to a plumber‘s contact information is so vital. In this era, the easiest way to find someone is via the internet.
In this article, we will talk about the best website strategies and tips for plumbers who are looking to expand their customer base and increase awareness of their services.
We want your plumbing website to be just a google search away by the end of this article. Plumbing is not only limited to emergencies. A plumber‘s website should include everything from your location to examples of your work and services. Let’s get started!
First impression
As you scroll down your homepage, we advise expanding on the different types of services you offer. Talk about why a potential client should choose you. Pictures are a great tool to help your website visitors understand the quality of work you do.
Tip: Use professional looking pictures showcasing your best work. Avoid using pictures of plumbing disasters, which may unconsciously lead your visitors to associate you with bad work. Keep your website image welcoming by giving your customers assurance of your skills.
Take a look at Mega Star Plumbing’s easy to understand section of services:
The Menu: The backbone of your website
Make sure your website is easy to navigate. A website menu should be at the top of the page and easy to access. The lettering should be easily legible. We recommend including the following sections: home, services, gallery, testimonials and contact us.
Services:
Include a subsection with the main services people are looking for. Do not only include the services you want to sell. The most popular services are usually the ones that will get people in the door. Include valuable information about your process and how you typically work. Such as:
- If you do commercial and Residential plumbing create a page for each one
- How the process unfolds. You make an inspection first, then you proceed with the quote.
- How long does a quote usually take? A few days, immediately after, etc.
Gallery:
Online visitors will want to know more about the quality of your work. This is a great place to show pictures of the work you have done in the past.
Testimonials:
This section is very important. Studies have shown that people are very influenced by other people’s reviews online. They trust other “customers like them”. If you still do not have online reviews, make sure you are listed in online directories or social media platforms so people know where to leave their reviews. It is also never too much to ask your customers for a review in the form of a call to action button.
Contact us:
This section should be short and easy. Include your physical address, your contact information and a map of the areas you service. Make sure to include your email, numbers and any other online information such as social platforms to tell your customers more about you.
The tips discussed in this article will you create a plumbing website that connects you with new customers. Airodigital believes in online growth for small businesses. We work every day with plumbers, lawyers, contractors, and so much more to bring the best quality websites at an affordable price. We emphasize original website design and website maintenance. If you would like to know more about our different services, send us an email or give us a call today.
