Give your small business website an award-winning look
Website design trends evolve with time. This article will equip you with very simple, yet effective ways to update your website design. Showcase a solid and stable brand that inspires trust in your clients.
Have you ever heard of the saying, “You do not get a second chance to make a first impression?” This is the case for websites. Did you know that around 94% of people judge a website simply on design? Just like fashion, design concepts change over time. Each year Airodigital’s website maintenance team analyses the top website design trends. Each website must be modern, appealing, and easy to navigate. In this article, we will share with you our top mid-2020 design tips.
Top website design ideas for 2020:
- Oversized Headers
- Animated/Video Background
- Minimalist Navigation Tabs
- Color-Changing Gradient
- Chat Bots
OVERSIZED HEADERS
Oversize headers are modern ways to bring attention to the content within your website. Website visitors can easily navigate through your website and understand what it is about. The modern internet user does not read through a full article. They like to skim. Make it easy to scroll through your text by having appealing oversized headers to orient your viewers. Great design is all about user experience!
Video backgrounds are one of the most popular design choices these days. Why? They are instantly eye-catching. A video is a fantastic way to pull your audience into your content and make them stay. Choose a short video that captures your brand. You want your audience to identify with your small business. This is the moment to sell your concept and engage your audience.
Minimalist Navigation Tabs
Design is all about striking a balance. It requires finding where to show off and where to hold back. A minimalist navigation tab is perfect for its simplicity. It is easy to understand and does not take away from your website design. It helps focus your viewer’s attention on the main focal points of your website. A simple navigation tab is easy on the eyes and helps re-focus your website’s negative space. Include a minimalist navigation tab for a modern and elegant look.
Color Changing Gradient
On the other hand of the spectrum, color changing gradients have been very popular and attractive to online viewers. Color selections are a key part of website design. A color gradient takes advantage of this concept and plays with your visual aesthetics. This design concept is great for youthful brands and brands evoking simplicity and approachability.
Chatbots
Chatbots are a great tool for reeling in customers. Since they form part of your website, they must follow your website layout. Many websites are now incorporating chatbots to cater to new customers without needing to tie up employees. Chatbots can answer simple questions and lead you in the right direction. If you decide to include a chatbot in your website, make it user friendly. Ensure it is easy to understand and that it serves a purpose for your audience.
Do it right!
Whether you decide to use one or more of these trends, keep in mind a few things. Less is more. Try updating one or two elements during your regular website maintenance and see how they unfold. This article is about keeping your website up to date with current design and layout trends. You want your website to feel modern and tangible to your ideal customer. Base each of your design choices on your branding concepts. At Airodigital we include a personal website manager to listen and advise on the latest design choices. A good website maintenance service will assure your design aligns with your goals, vision and tastes. This is how you stand out from your competitors.
Our website building softwares allows us to create new designs with ease. We can create new layouts from scratch and customize them until you’re 100% satisfied with what you see. Our team of professional web designers work with you to create the best look that suits your small business website. We have years of experience in the industry and we are confident of what works best. For more information, give us a call at (866) 603-5290 or email us at sales@airodigital.com.
