Your guide to Affordable Website Maintenance Solutions
If you are searching for SEO packages you are already on the right track. About 60% of top Google rankings are older than 3 years. (Ahrefs) Consistent SEO maintenance is how your website can achieve this. What point is there in having a website when it doesn’t bring you new clients? Every successful website relies on website maintenance with a solid SEO package.
- The basics: What is website SEO?
- What is the importance of SEO for small businesses?
- Two kinds of SEO
- DIY SEO
- Best SEO packages and how to choose the right one
Here is a simple breakdown of SEO packages offered online. They come in all shapes and sizes. Some plans are affordable, while others can range from $500 to up to $1000. One of the best features you can find is a customizable package. One that you can add-on services if required.
Regardless of how flexible online services can be, this is a small breakdown. Good SEO services offer on-page and off-page SEO. Better SEO services include PPC ( Pay per Click Strategies). The best SEO services go above and beyond and will cater to more specific needs your website requires. An example being, a monthly blog post to enhance SEO rankings.
Airodigital offers the BEST value for SEO services. We understand that small businesses need an aggressive SEO approach that is affordable and consistent. For you to decide what SEO package is best for you, it helps to understand what SEO is. That way you can decide for yourself.
The basics: What is website SEO?
If you have looked into website traffic, it is very probable you have heard of “SEO”. SEO stands for Search Engine Optimization. It is the name of a process search engines use to organize websites into their database. This process links your website to a specific query users type into the search bar. SEO is at the very base of organic searches.
The best SEO strategy starts with choosing the right keywords that describe your website. The goal is to feed search engines correct information. This way, they can index and file your site under the according query. Choosing your keywords correctly is directly correlated to how well you rank. The better your keyword selection, the better you can position yourself in search results.
What is the importance of SEO for small businesses?
An SEO plan matters for a small business. Ideally, you want to work on your SEO strategy as soon as possible. You should include your keywords into all your website content.
It helps to understand what search engines like Google, Yahoo and Bing do. The main objective of a search engine is to match a query a user inputs with its corresponding answer. Depending on the keywords you have on your website, a search engine will guess what query your website best responds to. By choosing the right keywords you have control of what audience you want to be directed to your website.
The better you respond to said query, the higher you will rank.
There are two kinds of SEO
There are two forms of SEO: on-page and off-page SEO. On-page SEO consists of the keyword optimization that is done within the website. This includes, content, titles and HTML. Off-page SEO refers to everything that links externally to your website.
If you define what query suits your business best, you can easily incorporate keywords that respond to it. What are some ways you can successfully use SEO in your website? The best starting place is brainstorming!
- Start by thinking what is the word that best describes your business.
- What keywords are associated to this main keyword.
- Think of what questions your customers usually have.
- Describe your product or service to find specific words that are unique to your business.
By finding these “niche” keywords specific to your business, you are telling the search engine more about who you are. Whenever a user searches for any of these terms, your website will be filed under that query. Consistent use of these keywords will ensure you have a better ranking. More traffic will head to your website.
Best SEO packages and how to choose the right one
An SEO package starts with a solid strategy. Airodigital offers the best value at an affordable price. Our SEO package includes:
- On-page SEO
- Off-page SEO
- PPC Campaign
- 1 blog article a month
The best SEO strategies take time. Why? Search engines like Google need trustworthy history to rank your website. They have millions of websites to index and organize with each query. To ensure their accurate results, each website must prove that their content truly is worthy of its ranking. They reward sites that have both On-page as well as off-page SEO. They need history to verify and test your website. This does not mean your website should be old. It means that an SEO package should always accompany your monthly website maintenance. What is the point of having a website if no one will see it? A successful website with good content will keep its website visitors and also bring in more.