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Law firm marketing · websites, Google and local SEO

When someone needs a lawyer today, be the firm they reach.

People search for a lawyer on the worst day of their year, from a phone, and they call the first firm that looks real and picks up. We build the website, run your Google profile and local SEO so that firm is yours. Free website. Month to month, from $397.
Set up my Google profile free →
See when your customers search
 
(866) 603-5290
Call and ask for a personal project manager. A person answers, US Central hours.
Michael S Matassa Attorney at Law - Ridge, CO
A year of law firm searches

Legal searches are steady all year. The ones who answer first win.

This is roughly how legal searches move through the year. There is no off season, only a January spike, so the profile and the site have to be right every month.
January: “divorce lawyer” peaks every year
Holidays: DUI and injury calls
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
“lawyer near me”, “personal injury lawyer”
“divorce attorney”, “DUI lawyer”, “estate planning”
Every month
Your Google profile is reviewed and posted to, every new review is answered, and the practice-area pages are checked against what people are searching this month.
January

The busiest month for family law. “divorce attorney” pages are ranking because they were built in November.

Summer
Injury and accident searches climb with the traffic. Same-day consultation pages, click to call, text-back on every missed call.
Holidays
DUI and estate planning searches jump. Seasonal posts go up on the profile and the site.
4:50 p.m. on a Friday

Minute by minute: the call that comes in during a deposition.

You are in a deposition. A man who was just served papers, or just rear-ended, searches for a lawyer and calls. Here is what happens both ways.
✕

Without missed-call text-back

4:50 PM
He searches “divorce lawyer near me”, calls your office. Reception has left. Voicemail.
4:51 PM
He does not leave a message. He calls the next firm in the map pack. An answering service picks up.
4:55 PM
They book him a consultation for Monday morning and text him a confirmation.
6:20 PM
You see the missed call. You call back. He already has a Monday appointment.
One retained client, and the fee, gone to the firm that answered.
✓

With missed-call text-back (every plan)

4:50 PM
Same call. Deposition. Voicemail.
4:50 PM

8 seconds later, he gets a text: “Karen Cushman, P.C. Sorry we missed you. Is this about a family matter, an injury, or something else? We can talk today.”

4:53 PM
He texts back: “Served divorce papers this afternoon.” Your paralegal answers: “I am sorry. We can do a call at 6 tonight or first thing Monday.”
6:00 PM
The consultation happens tonight. He retains you before the weekend.
Retained on a Friday night, by text, while you were in a deposition.
What goes on the site
Brock Law Firm - Livingston, LA
What we build for a law firm

A site and a Google profile built around how people find a lawyer.

Not a brochure. Every page is one practice area, one city, one phone number, and proof you are real.
Site
A page for every practice area and every city. Family, injury, criminal, estate, business, for every city and county you take cases in.
Google
Your Business Profile set up for a law firm and posted to weekly. Attorney photos, office photos, plain-language posts. It is what the map pack ranks, and what a scared person scrolls before calling.
Calls
Click to call on every page, text-back on every missed call. Top right, dials on a phone. Miss it in court and the caller gets a text in seconds, from the firm.
Reviews
A request after every closed matter, worded for a law firm. Compliant, one tap. The reviews keep coming in without anyone on staff chasing them.
Plain words
Pages written the way clients search, not the way lawyers write. “What happens after you are served” ranks. “Dissolution of marriage proceedings” does not.
Report
One page a month: which calls came from where. Website, map pack, reviews. Numbers your office manager can check against the phone log.
What it costs

Law firm marketing plans, prices on the page.

Three plans, month to month. Every one includes the website and unlimited updates.

Lead Capture

Your phone rings, you lose some of the calls
The website, click to call, missed-call text-back, review requests, Google profile setup and the monthly report.
$397/mo

Local Leads Most popular

The other company shows up on the map, you do not
Everything in Lead Capture plus local SEO for the map pack, weekly Google posts, citations, social posting and call tracking.
$797/mo

Market Domination

You want page one in every city you work
Everything in Local Leads plus link building, practice-area and city pages, blog posts, managed ads and a quarterly call.
$1397/mo
Free website · Yours from day one · No contract · Cancel any time
See everything in each plan →
From a client

“I've been extremely pleased with all the work done and the friendliness that this company has shown me for almost 10 years! They are honest, fair, professional, and easy to work with...”

Candice Spilchuk · Google review.

Set up my Google profile free →
Since 2014
Building websites and running Google for contractors. BBB A+ rated.
24 hours
Any change to your site, done by the next business day. Never an extra charge.
$0
Setup fee. Contract. Cancellation fee. You pay month to month and stay because it works.
Law firm marketing questions

Law firm marketing questions, answered straight.

How long does it take to rank for law firm keywords?

Most companies see movement in the map pack within 60 to 90 days of Google Business Profile work and on-page fixes, with steadier organic growth after that. Ranking is not instant and we do not promise a date. What you get in the meantime is a monthly report so you can see the calls coming in while the rankings build.

Plans start at $397 a month for the website with unlimited updates, missed-call text-back and the review funnel. Local SEO and Google Business Profile management start at $797. The full plan with blog content and service-area pages is $1,397. No setup fee, no contract, cancel any time.

We build your site and Google profile around every city and neighborhood you actually service, not just your shop address. If you cover a large metro we map the priority areas together during onboarding, so the pages match where you actually go.

Yes. The request asks for an honest review of the experience, never for a rating, and it goes out only after a matter is closed. We keep it in line with the state bar’s advertising rules and you approve the wording before it runs.

No long-term contract is required. You can request cancellation at any time, and your service continues until the end of your paid period. Your website and your domain stay yours. We want you to stay because you’re happy with the work.

Free Google profile setup

Find out why the other firm is getting your calls.

Tell us where your profile is at. Within two days it’s set up the right way, in writing, whether you sign up with us or not. Or call (866) 603-5290 and ask for a personal project manager.

We reply within one business day. No signup needed, no spam.