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Cleaning company marketing · websites, Google and local SEO

When the in-laws are coming Friday, be the cleaner they book.

Cleaning is booked in a hurry, from a phone, by someone who wants a price and a date without a phone call. We build the website, run your Google profile and local SEO so they find you, see the price, and book. Free website. Month to month, from $397.
Set up my Google profile free →
See when your customers search
 
(866) 603-5290
Call and ask for a personal project manager. A person answers, US Central hours.
Soto Cleaning - Meriden, CT
A year of cleaning searches

Cleaning has two rushes. Spring and the holidays.

This is roughly how cleaning searches move through the year. The rushes are short and everybody wants the same week. Whoever shows a price and a date on the map gets it.
Spring cleaning: “house cleaning near me” doubles
Holidays and move-outs
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
“house cleaning near me”, “maid service”
“deep cleaning”, “move out cleaning”
Jan to Feb
We build and fix everything: the site, the Google profile, the pricing page. Spring cleaning specials go up now.
Mar to Apr
Spring cleaning. “house cleaning near me”, “deep cleaning”. Every page has a price, a date picker and click to call.
May to Sep
Recurring clients and move-outs. Review requests after every visit keep the profile climbing.
Nov to Dec
The holiday rush. “cleaning before Thanksgiving”. The seasonal page is ranking because it went up in September.
Tuesday, the week before Thanksgiving

Minute by minute: the booking you miss between houses.

You are driving between houses. A homeowner with family arriving Friday searches for a cleaner and calls. Here is what happens both ways.
✕

Without missed-call text-back

10:05 AM
She searches “house cleaning near me”, calls you. You are driving. Voicemail.
10:06 AM
No message. She taps the next listing, which has a price and a “book online” button. She books Thursday.
10:08 AM
She gets a confirmation text from them. Done.
12:30 PM
You see the missed call. You call back. She is already booked.
A $280 deep clean, and the biweekly client she would have become, gone.
✓

With missed-call text-back (every plan)

10:05 AM
Same call. You are driving. Voicemail.
10:05 AM

8 seconds later, she gets a text: “This is JaneAnn’s Custom Cleaning. Sorry we missed you. Deep cleans start at $249. What day were you hoping for?”

10:07 AM
She texts: “Thursday? Family comes Friday.” You answer at the next stop: “Thursday 9am, done by noon.”
Thu 9:00 AM
Your team is at her door. The review request goes out that afternoon, and the biweekly offer with it.
Booked by text between two houses, and a recurring client after.
What goes on the site
Coop's Carpet & Air Duct Cleaning - Shepherdsville, KY
What we build for a cleaning company

A site and a Google profile built around how cleaning gets booked.

Not a brochure. Every page has a price, a date and a phone number, because that is what she is looking for.
Site
A page for every service and every city, with prices. Standard, deep, move-out, recurring, for every city you cover. Prices on the page win the booking.
Google
Your Business Profile set up for cleaning and posted to weekly. Before-and-after photos, team photos, seasonal specials. It is what the map pack ranks.
Calls
Click to call on every page, text-back on every missed call. Top right, dials on a phone. Miss it between houses and she gets a text with a price in seconds.
Reviews
A text after every visit asking for the Google review. One tap, every job. The reviews keep coming in without you asking anyone.
Booking
A quote form that answers back in minutes. She fills it out at 10 PM and gets a reply before she tries someone else. Recurring offers go out automatically.
Report
One page a month: which bookings came from where. Website, map pack, reviews. Numbers you can check against your own calendar.
What it costs

Cleaning company marketing plans, prices on the page.

Three plans, month to month. Every one includes the website and unlimited updates.

Lead Capture

Your phone rings, you lose some of the calls
The website, click to call, missed-call text-back, review requests, Google profile setup and the monthly report.
$397/mo

Local Leads Most popular

The other company shows up on the map, you do not
Everything in Lead Capture plus local SEO for the map pack, weekly Google posts, citations, social posting and call tracking.
$797/mo

Market Domination

You want page one in every city you work
Everything in Local Leads plus link building, service-area pages for every city, blog posts, managed ads and a quarterly call.
$1,397/mo
Free website · Yours from day one · No contract · Cancel any time
See everything in each plan →
From a client

“AiroDigital is always pleasant, helpful, professional, AND they get the website updated quickly and accurately! Thanks, Airo, for the hard work!.”

Laura Jacobs · Google review. 

Set up my Google profile free →
Since 2014
Building websites and running Google for contractors. BBB A+ rated.
24 hours
Any change to your site, done by the next business day. Never an extra charge.
$0
Setup fee. Contract. Cancellation fee. You pay month to month and stay because it works.
Cleaning company marketing questions

Cleaning company marketing questions, answered straight.

How long does it take to rank for cleaning keywords?

Most companies see movement in the map pack within 60 to 90 days of Google Business Profile work and on-page fixes, with steadier organic growth after that. Ranking is not instant and we do not promise a date. What you get in the meantime is a monthly report so you can see the calls coming in while the rankings build.

Plans start at $397 a month for the website with unlimited updates, missed-call text-back and the review funnel. Local SEO and Google Business Profile management start at $797. The full plan with blog content and service-area pages is $1,397. No setup fee, no contract, cancel any time.

We build your site and Google profile around every city and neighborhood you actually service, not just your shop address. If you cover a large metro we map the priority areas together during onboarding, so the pages match where you actually go.

Yes. Cleaning is compared on price and date before anyone calls, and a page without a price loses to the one with it. “Deep cleans from $249” on every page, with what is included, brings in the booking and keeps out the people who were never going to pay it.

No long-term contract is required. You can request cancellation at any time, and your service continues until the end of your paid period. Your website and your domain stay yours. We want you to stay because you’re happy with the work.

Free Google profile setup

Find out why the other cleaning company is getting your bookings.

Tell us where your profile is at. Within two days it’s set up the right way, in writing, whether you sign up with us or not. Or call (866) 603-5290 and ask for a personal project manager.

We reply within one business day. No signup needed, no spam.