A simple website guide to bring in more monthly bookings
Give your cleaning business a boost by using the power of the internet. A home cleaning company need not become popular only by word of mouth. The internet is a great place to boast about your work and services. As a cleaning service business, using the internet as a tool will be one of the biggest selling points for your business in the future.
In this article, we will go through some important website concepts specific to the home cleaning industry. Every specific contracting business has its own market. Because of this, a cookie-cutter website will not be enough to really give you the best possible results. Keep reading to learn more about how a customized website can bring you more clients and sales.
A professional website is necessary for anyone looking to grow their customer base and establish online credibility.
Houses do not clean themselves. Having a consistent house cleaning routine maintains your home in the best conditions. Floors and furniture deteriorate less quickly and overall well being increases for everyone. This is why home cleaning services are so popular and necessary. There is nothing that beats a clean home.
The same way your car needs maintenance, periodic house cleaning is needed to maintain your home in best shape. Your website should be easy to find and easy to navigate. This way when someone in your area searches for “cleaning businesses”, you are at the top of the Google search result list.
In this article, we will talk about the best website strategies and tips for cleaning service companies who are looking to expand their customer base and increase awareness of their services.
We want your cleaning business website to be just a Google search away by the end of this article.
The first and most important element in your website is your homepage. It is the first impression your business provides to a visitor and a potential client. Creating a great first impression is made by making the best web design choices that speak for your business.
A picture of your business’ logo and the right color scheme are very important to online success. The logo of a professional cleaning website should be proper and well made. This means quality and consistency of design. Your choice of font should be clear to read and should be inviting. After all, people are trusting you with their homes.
We also suggest including the main takeaway points on your homepage. By this we mean :
- what areas you service and
- what services you offer
This is key for your SEO (Search Engine Optimization) strategy. You want to be found for what you do and where you operate. That is how you will get new clients. Keep it simple and straight to the point.
Let’s go through an example: Let’s say Gina is the owner of a local maid service in Naples, Florida called Super Maids. She offers residential cleaning, vacation home cleaning, recurring weekly cleaning and maintenance cleaning. She would want her main website keywords to be : “SUPER MAIDS, offering residential and vacation rental cleaning services in the Naples, Florida area” .
By clearly stating where and what you do, you make it easier for Google to bring the right clients to you. This website title is keyword rich, very important for SEO. Any potential clients that stop by Gina’s website, will instantly know if they are in the right place.
As you scroll down your homepage, we advise expanding on the different services you offer. Your cleaning company’s area of expertise should be easy to find.
All images used on your website should be of high quality. They must describe the different selection of services offered. Clicking any of the images should direct you to a page that describes the service in more detail.
Use each service page as a way to show your expertise in the area. Your knowledge of each section should display your authority of the service and your expertise. Think of each section as a means to inspire trust in your future clients.
Tip: Use professional looking pictures showcasing your own work. Website visitors like to see previous examples of your work. It builds trust and helps future clients see what your business is capable of.
The Main Menu: The backbone of your website
Make sure your website is easy to navigate. Make it easy for your website visitors to find what they are looking for. Cleaning businesses can have a wide array of services. Let your customers know what you do!
A website menu should be at the top of the page and easy to access. The lettering should be easily legible and should stand out from the background.
You can include a tab for each of your services or you can include a subsection with the main services people are looking for. Within each section, we suggest you explain the reasons a client might need this particular service.
Having a detailed description of your services is crucial, but you should also have a clear process of how your website visitor can contact you. Include easy to see call to action buttons in case the potential customer has any questions.
Do not only include the services you want to sell. The most popular services are usually the ones that will get people in the door. Include valuable information about your process and how you typically work. Such as:
- If you require an initial consultation to assess the scope of the job
- How the typical process unfolds. After consultation, you talk about quoted price estimates, recurring services, etc.
What your clients think about you - Testimonials:
This section is very important for this industry! Studies have shown that customer reviews provide credibility for first time customers. This is a very important factor when someone is trusting you with their home.
People are very influenced by other people’s reviews online. They trust other “customers like them”. If you still do not have online reviews, make sure you are listed in online directories ( such as Google my business) or social media platforms. This way people know where to leave their reviews. It is also never too much to ask your customers for a review in the form of a call to action button.
When website visitors are searching for a service, they need reassurance before they decide to hire a contractor they have not worked with before. Trust is the most important aspect.This is why we emphasize the importance of online reviews.
A future client must be able to get a professional and trustworthy opinion from your website layout and your description. Your website should talk about who you are and what your company stands for.
The most important question a website visitor must answer is,
“ will this business provide me with quality work?”
A clear detailed description of your process is key to let customers know how you can be their solution.
Have a concise explanation of what steps interested visitors should expect from hiring you. For example, do you offer a one-on-one consultation to onboarding clients? Or do you simply prefer a phone call consultation to review the size of the residence or office you will be cleaning? Remember, website visitors are not familiar with how you work, make it second nature for them to follow along.
Call to action buttons and Online Bookings
Call to action buttons are great, but using the right ones is the correct way to go. Instead of using “Buy now” or “pay now”, try being more subtle. Use “ Contact Us” or “Schedule a free estimate” instead.
For residential cleaning services, we recommend having scheduling options throughout your website. Make it convenient for customers to schedule an appointment through your website. This will be easy for a new customer , but also very suitable for recurring customers who want to schedule easily online.
This section should be short and easy. It is however very important. Your contact information will ensure potential clients can get a hold of you.
Include your physical address, your contact information and a map of where your main office is located. If you do not have a main office, highlight the areas in which you service. Make sure to include your email and phone number. If you have a social media page, make sure to include it here!
Set yourself up for success!
The tips discussed in this article will help you create a successful website for your cleaning service business that connects you with new customers. Airodigital believes in online growth for small businesses. We work every day with all sorts of contractors and small business companies to bring the best quality websites at an affordable price.
We emphasize original website design and website maintenance. If you would like to know more about our different services, send us an email or give us a call today.