A roofer’s guide to a great website
Give your roofing business a boost by using the power of the internet. A roofing company need not become popular only by word of mouth. The internet is a great place to boast your work and services. As a roofing contractor business, using the internet as a tool will be one of the biggest selling points for your business in the future.
In this article, we will go through some important website concepts specific to the roofing business. Every specific contracting business has its own market. Because of this, a cookie-cutter website will not be enough to really give the best possible results .
A professional website is necessary for anyone looking to grow their customer base and establish online credibility.
Roofs do not last forever. Roofs require maintenance, repairs and periodic inspections. Your website should be easy to find and easy to navigate. This way when someone in your area needs a roof replacement, you are the top result showing up on their Google search.
In this article, we will talk about the best website strategies and tips for roofers who are looking to expand their customer base and increase awareness of their services.
We want your roofing business website to be just a Google search away by the end of this article.
The first and most important element in your website is your homepage. It is the first impression your business provides to a visitor and a potential client. Creating a great first impression is made by making the best web design choices that speak for your business.
A picture of your business’ logo and the right color scheme are very important to online success. The logo of a professional roofing website should be proper and well made. This means quality and consistency of design. Your choice of font should be clear to read.
We also suggest including the main takeaway points on your homepage. By this we mean :
- what areas you service and
- what services you offer.
This is key for your SEO (Search Engine Optimization) strategy. You want to be found for what you do and where you operate. That is how you will get new clients. Keep it simple and straight to the point.
Take the following website from Suntech Roofing as an example:
As you can see, this roofing business is clear about what they do and where they service. Their website title is keyword rich, very important for SEO. Any potential clients that stop by their website, will instantly know if they are in the right place.
As you scroll down your homepage, we advise expanding on the different services you offer. Your roofing company’s area of expertise should be easy to find. Suntech Roofing also does a great job at giving us a breakdown of their services: commercial and residential roofing, polyurethane roofing, repairs and maintenance, and roof restoration.
As you can see, all images are high quality and they describe the different selection of services offered. Clicking any of the images will direct you to a page that describes the service in more detail. Use each service page as a way to show your expertise in the area. Your knowledge of each section should display your authority of the service and your expertise. Think of each section as a means to inspire trust in your future clients.
Tip: Use professional looking pictures showcasing your own work. Website visitors like to see previous examples of your work. It builds trust and helps future clients see what your business is capable of.
The Main Menu: The backbone of your website
Make sure your website is easy to navigate. Make it easy for your website visitors to find what they are looking for. Roofing businesses can have a wide array of services that range from storm damage repairs to simple skylight replacements. Let your customers know what you do! A website menu should be at the top of the page and easy to access. The lettering should be easily legible and should stand out from the background.
You can include a tab for each of your services or you can include a subsection with the main services people are looking for. Within each section, we suggest you explain the reasons a client might need this particular service. Make a list of any issues the customer might be having with their roof and suggest your solution.
Having a detailed description of your services is crucial, but you should also have a clear process of how your website visitor can contact you. Include easy to see call to action buttons in case the potential customer has any questions.
Do not only include the services you want to sell. The most popular services are usually the ones that will get people in the door. Include valuable information about your process and how you typically work. Such as:
- You require an initial consultation to assess the project
- How the process unfolds. After consultation, you talk about quoted price estimates, etc.
The element of trust
When website visitors are searching for a service, they need reassurance before they decide to hire a contractor they have not worked with before. Trust is the most important aspect. A future client must be able to get a professional and trustworthy opinion from your website layout and your description. Your website should talk about who you are and what your company stands for.
The most important question a website visitor must answer is,
“will this business provide me with quality work?”
A clear detailed description of your process is key to let customers know how you can be their solution.
Have a concise explanation of what steps interested visitors should expect from hiring you. For example, do you offer a one-on-one consultation to onboarding clients? Remember, website visitors are not familiar with how you work, make it second nature for them to follow along.
Call to action buttons
Call to action buttons are great, but using the right ones is the correct way to go. Instead, of using “buy now” or “pay now”, try being more subtle. Use “ Contact Us” or “Schedule a free estimate” instead . This way you don’t seem to pushy of your services. You have the opportunity to talk to your potential clients and verify if you can provide them with their roofing solutions.
This section is very important. Studies have shown that customer reviews provide credibility for first time customers. People are very influenced by other people’s reviews online. They trust other “customers like them”. If you still do not have online reviews, make sure you are listed in online directories or social media platforms so people know where to leave their reviews. It is also never too much to ask your customers for a review in the form of a call to action button.
This section should be short and easy. Include your physical address, your contact information and a map of where your main office is located. Make sure to include your email, numbers and any other online information such as social platforms to tell your customers more about you.
The tips discussed in this article will help you create a successful website for your roofing business that connects you with new customers. Airodigital believes in online growth for small businesses. We work every day with contractors and roofing companies to bring the best quality websites at an affordable price. We emphasize original website design and website maintenance. If you would like to know more about our different services, send us an email or give us a call today.